The Assignment:

When a grassroots organization contacted DESA about publicizing their program, "Ed in ’08," our communication outreach team got to work. The "Ed in 08" group was formed under the direction and philanthropy of the Bill and Melinda Gates foundation and DESA was selected to manage the strategic marketing of "Ed in '08" in South Carolina.  

Challenges:

• The goal of "Ed in '08" was non-partisan; organizers and supporters simply wanted each 2008 presidential candidate to put education at the forefront of their political goals.
• This meant DESA had to reach out to various political parties to influence candidates that improved education mandates was a critical, much needed area of focus as our country moved forward under the leadership of a new president.
  

How DESA Exceeded Expectations:

• Gifted copywriters, advertising executives and public relations specialists collaborated in media efforts and public awareness events.
• DESA event managers attended political rallies and conventions, distributing "Ed in '08" materials and educating the public about the program.
• The campaign appeared in a variety of media platforms, including print, television and radio, and got "Ed in '08" noticed in South Carolina.