Fighting Back Public Awareness
"I can't tell you how many times I counted my blessings. DESA's expertise really helped us reach our target audience."
--Jo Pauling-Jones
Lexington/Richland Alcohol and Drug Abuse Council
The Assignment:
Generate local businesses support for this school-based alcohol and drug abuse intervention program.
Challenges:
- New program lacked general awareness and had no supporting marketing materials.
- Much competition for business community attention; had to establish why business should care.
How DESA exceeded expectations:
- DESA recruited a business council and hosted regular meetings, to directly involve leaders as advisors for these school-based programs.
- We created a full package of supporting marketing materials, including a logo, brochures, flyers, and newsletter.